October 2011
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What is interoperable technology

What is Interoperable Technology?

The satellite radio world is divided among the two major broadcasters, XM Radio and Sirius. Since they work on different frequencies and need specific equipment to broadcast, Sirius and XM Radio have divided the market into two groups. While some are fans of the Sirius channels others prefer XM Radio, and the debate regarding which of the two is the best could go on forever. Some however are subscribers to both services, since they love some of the Sirius programs but also enjoy XM Radio broadcasting. For them and for more people interested in satellite radio, there are some potential good news. Interoperable satellite radios are one of the things most of the major players in the satellite radio industry are talking about. What are they? Basically they are receivers that can work both with Sirius and XM Radio and everything is enclosed in a single unit.
Interoperable Technologies – when Sirius and XM work together
Interoperable Technologies is the name of a joint effort funded by both Sirius and XM Radio, with the declared purpose of bringing dual-subscription satellite radios to the general market. Founded in 2003, Interoperable Technologies has started developing the  dual-mode satellite radios ever since and progress is being made with each passing month. Interoperable Technologies gets help from consultants from both XM and Sirius and their 2005 success of developing a singe unit that can receive both transmissions was a notable one. Today, Interoperable Technologies ha a deadline of bringing the developed receiver unit to the market. The monthly subscription price is estimated to be around $26 – for which you get over 300 channels from the combined broadcasting list of the two satellite radio operators.
What the people say…
The news of the interoperable satellite radio development has triggered interesting responses among XM and Sirius satellite radio subscribers. Here are some of the things people left on forums and discussion boards regarding this development:
“$26/month? A hell of a lot cheaper than cable TV.” Says one of the forum posters. He is right, but, of course, many will question the need to pay $26 for over 300 radio channels out of which 80% will probably never get listened to.
“Oh man! As a dual subscriber, this would be SO cool to have. Where do I sign up?” – on the other hand, of course, there are those people that don’t mind spending a little extra when they can get so much more.
“Cool idea if it ever comes to pass. Even though I only subscribe to Sirius, I would consider buying this with an eye on the future…” – for people such as this forum poster, the interoperable satellite radio system is the natural evolutionary step forward, so it is definitely worth looking into.
Implications of the interoperable satellite radio system
As you can see from the response of the potential customers, the interoperable satellite radio system is an interesting development. While Sirius and XM are lucky enough to be the only major players in this field, for now, it seems they are also ready to work together in order to consolidate their future. Of course, offering twice the programs on a single unit is a major step forward, and from the early stages it seems that the target audience is ready to receive the single receiver unit with applause. On the other hand, is this an initial enthusiastic response or is it genuine interest? Won’t 300+ channels become too much and won’t people start to feel like they are paying for something they are rarely using? There will also be some interesting things to follow as far as exclusivity rights go, because each of the two broadcasters have their own original approaches to common things. Another interesting aspect to follow will be how the sales for individual Sirius and XM units will go after the dual receiver hits the market. For many, the combined efforts of Sirius and XM tend to look like a first step towards a large scale joint venture that will lead to an absolute monopoly of the satellite radio market.  

Methods of protecting mental consistency

Methods Of Protecting Mental Consistency

When we feel cognitive dissonance, we have to find a way to deal with the psychological tension. We have an arsenal of tools at our disposal to help us return to cognitive consistency.
Your favorite politician, the local mayor, for whom you campaigned and voted, is in trouble. You spent your own time and money convincing family, friends, and neighbors to vote for this candidate. You thought he was a family man, a man of values, somebody who could be trusted. Now, after two years in office, he’s been caught red-handed having an affair with an office staff member, who is barely older than his daughter. The news creates dissonance inside you. To alleviate the dissonance, you might react in any one or combination of the following ways:
*Denial–To shut out the dissonance, you deny there is a problem. You do this either by ignoring or demeaning the source of the information. You might also deliberately misperceive the confronting position.
“This is just the media going after him. He is doing a great job, so the opposing party is trying to smear his good name. This will all blow over when the facts come out. It’s all just a big misunderstanding.”
*Modify–You change your existing cognitions to achieve consistency. Most of the time this involves admitting you were wrong and making changes to remedy your errors.
“I can’t believe I voted for this guy. I feel swindled and taken advantage of. I really mistook him for a man of character. I need to apologize to my family and friends. I cannot support a man who does not honor his wedding vows.”
*Reframe–You change your understanding or interpretation of the meaning. This leads you to either modify your own thinking or devalue the importance of the whole matter, considering it unimportant altogether.
“The media said affair. Well, I’m sure he didn’t actually sleep with her. Maybe they’re just good friends. I’m sure his wife knew all about the whole thing. Even if they did have an affair, who doesn’t? Is it that big of deal?”
*Search–You are determined to find a flaw in the other side’s position, to discredit the source, and to seek social or evidentiary support for your own viewpoint. You might attempt to convince the source (if available) of his error. You might also try to convince others you did the right thing.
“I’ve heard about the reporter breaking this story. He’s blown things out of proportion before. All the friends I’ve talked to don’t think the story is true. In fact, this reporter has been against the mayor from the time he became a candidate. I’m going to call that reporter right now.”
*Separation–You separate the attitudes that are in conflict. This compartmentalizes your cognitions, making it easier for you to ignore or even forget the discrepancy. In your mind, what happens in one area of your life (or someone else’s) should not affect the other areas of your life.
“I voted for him and he is doing a great job. Inflation is low, unemployment is not a problem, and crime has been reduced. He is doing everything he said he would. It does not matter what he does in his private life. What matters is how he is doing his job. There is no bearing between an affair and his job performance.”
*Rationalization–You find excuses for why the inconsistency is acceptable. You change your expectations or try to alter what really happened. You also find reasons to justify your behavior or your opinions.
“Well, his wife is cold to him and she’s never around when he needs her. She’s never really supported him since he took office. After all, she still has her own business. Maybe this is just a marriage of convenience and this relationship is part of their agreement.”

Make your digital camera batteries last longer

Make Your Digital Camera Batteries Last Longer

Digital cameras, also known as filmless cameras are one of the most intelligent inventions of late. Because before digital cameras, even the most high end cameras were chemical process dependent for photo printout.
But in digital camera, images are recorded electronically by an inbuilt computer. Though initially they were beyond the reach of normal people due to price factor, now they are available in within an affordable range.
Battery is an important component of any digital camera. In fact the longevity of your digital camera depends upon the performance of its battery. First thing to remember is never go in for alkaline AA batteries as they have shorter life span. Always opt for rechargeable batteries called as NiMH. Although they are a bit costly as compared to alkaline AA digital camera batteries, but they can be reused for a long time.
If you are going out on a long trip, it is a good idea to take extra rechargeable batteries. You never know when they will come handy as digital cameras consume power from batteries quickly even if you use rechargeable ones.
While going on a trip, it is also advisable to take battery charger along with you as digital camera batteries may lose their charge over time. Having a charger is helpful especially if u r novice in digital camera photography for you tend to consume more batteries while clicking the perfect shot. Here are some other helpful tips to increase the longevity of your digital camera batteries.
It is always advisable to remove the batteries when the digital camera is not in use. This simple precaution can ensure the longevity of batteries.
Never let your digital camera batteries get wet as water can corrode the batteries and eventually damage them.
You should have prior knowledge about this fact that, if you are using MicroDrive media these miniature hard drives may take up quite more power than Compact Flash cards and hence extra rechargeable batteries are a must.
Turn off your digital camera when not in use. If you are in a situation where you must snap pictures quickly, this may not be a wise suggestion, but if you are in no hurry and can afford a couple of seconds before snapping a still subject, by all means, conserve your digital camera`s energy.
You do not need to stop and take a look after taking photo every time as by doing this does use up your digital camera`s battery power. However, once in a while, it is good to check if your exposure, lightening is perfect or not.
Now-a-days, many digital cameras come with regular viewfinder and an LCD viewfinder facility. While the digital LCD viewfinder has better resolution, it can drain battery power. Turn it off when applicable and use your regular viewfinder for taking pictures.
Try to keep your image playback to a minimum as they can drain out the battery power.
While replacing batteries in a digital camera, it is recommended that their mAh values match. The `mAh` stands for Milliamp Hour is a technical term used while describing how much power a particular battery will hold. It might be possible that one lesser mAh battery will drain before the others, resulting extra strain on the remaining batteries.
For better performance, do check in for an add-on power pack that uses AA NiMH batteries in your digital cameras.
When your AA NiMH batteries stopped accepting a charge, do not throw away them for they are recyclable. Contact your battery manufacturer or local recycling agency to see if these dead batteries can be recycled.
Always make sure to insert similar batteries into your digital camera battery charger. Miss-match set of batteries can result in damaging the batteries or the charger, and in extreme case, a fire too can ensue.
Taking proper care of your digital camera batteries ensures optimum and long lasting performance. Hope the above tips will come handy for the consumers of digital cameras.

Kiss adwords strategy for network marketers

K-I-S-S AdWords Strategy For Network Marketers

Starting an online business nowadays is indeed too simple and cheap. In $5, one can already begin with a simple advertising in Google without further ado. The success behind each 5-dollar investment lies to one of Google’s most effective network marketing strategies, the Google Adwords. Before this billion-dollar marketing style emerged into the market, investors found it very disappointing that many users have clicked their ads, but only very few went on for the registration. This led them to venture to a sharper marketing tactic, now known to be the K.I.S.S. – Keep It Simple System, which is claimed to be the universal advertising standard.
Sending people to your websites and hoping that they will buy your service is as easy as making a click, but you will not catch as much traffic if you don’t make your ads interesting and your keywords simple. The first rule in the K.I.S.S. is simplicity, go for something very simple but catchy enough to keep the customers going. It is very important to narrow down your keywords. Most companies are actually bidding for the same keywords as yours, so you need to focus on a more direct approach rather than putting a broader sense of your product as your front.
The second rule, and is as important as the first one: Never feed false statements even to the smallest of your ads. Adwords using K.I.S.S. operate for a wide population of competitors of yours-and yes, we are talking worldwide. It is very hard to put up an online business that can stand for decades-companies get tons of lawsuits after them before they could even make it to the first step. Thus, K.I.S.S. suggests not only the straightforwardness of your product but also its genuineness. In order to gain trust and credibility, you need to stand up for the truthfulness of your services. Be factual with your figures, never falsely disclose features, and do not make promises that are actually beyond your reach.
Third, keep a target in mind. In K.I.S.S., make it a habit to set an audience to concentrate your ads with. This way, you can save money for the keywords you bid and the clicks you pay for. If your business is thumb drives, you might want to keep the figures in a way that it can be understood by the techie ones. Make sure you mention something about information capacity and performance speed of your products, and your rates as well.

Finally, keep things rolling. Don’t give out your aces all at the same time. Using Adwords’ K.I.S.S., you can launch ads in rotation. Keep in mind that the more you add supporting advertisements to the former, the more they will get to notice that something new is on the booth. On special occasions, you can offer specific sale items or product auction that can keep your rates increasing. Mark your calendar as to which dates will make a big event-that is more likely the time when people have more money to spend. Don’t just sit there and watch your figures grow, one very common mistake that investors make. Give love and K.I.S.S., and double your efforts because your competitors are anticipating the same business traffic as you do!