February 2012
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Link strategies that actually work

Link Strategies That Actually Work

You are a webmaster, you have spent a lot of time putting together a great website and now you want to drive traffic to it. What are your options?
Short term, you will need to promote your site through advertising, traffic exchanges, traffic wholesalers and pay per click (PPC) campaigns but longer term you really want to get your website ranking high in the search engines. Firstly, you will need to make sure that your site is optimized which really means having a relevant domain name, a relevant title, relevant keywords in your meta tags and content that is relevant to your keywords and title. It is best not to have too many keywords (maybe about a dozen) and ensure that each keyword gets used several times throughout the site.
Please note, the most important thing here is the word relevant. Search engines love relevancy and they love relevant content.
The next challenge is to get lots of other relevant sites to link back to you. Ideally, these will be one way links but relevant reciprocal links are also useful. In addition to getting links from relevant sites you should also try to get links from sites that have a high Google page rank and a good Alexa rating. It sounds onerous but it really isn’t, although it does require some effort and application. First, you should concentrate on the quality of links rather than the volume of links. Focus on relevance first and then on Google page rank and Alexa rating. Here are some of your options.
Submit your site to directories. Choose directories that have a good page rank and traffic rating and make sure you choose a relevant category. Some directories are paid, some are free with a reciprocal link and some are free without a reciprocal link. Clearly the latter is better but the first two options are still useful.
Write articles and submit them to article directories. The same rules apply as for directories. Choose directories that have a good page rank and traffic rating and make sure you choose a relevant category. Your article should also include some of the keywords from your website. It is tempting to write an article that just promotes your site but apart from the likelihood of your article being refused by the article directories, such advertorial content is unlikely to be picked up and used by other webmasters. Therefore, your articles should be focused on providing useful and interesting information to your intended audience. Remember, the more webmasters that use your article, the more sites your link will appear on, that is, you are not only getting backlinks from article directories but also the webmasters that use your content.
Next you should consider link exchanges as you surf the internet and find other relevant sites. In particular, you should look out for links pages on these websites that indicate the webmaster is interested in exchanging links.
There is some debate at the moment as to whether search engines will continue to recognise paid for links. Sites such as Text Link Ads and Viral Adwords that use javascript to run text ads on other sites. If you have the budget, these strategies will not harm your search engine ranking and even if they don’t enhance it, they will deliver on their primary purpose to drive targeted traffic to your site.
Another powerful option is to offer a useful free tool to your visitors that includes a link back to your site. Statcounter have achieved a Google page rank of 10 by using precisely this strategy. Of course, you have to have the vision and skill to develop such a useful and popular tool.
In summary, if you want to rank high in search pages your site needs to have relevant content and be linked to by other relevant sites. Directories, articles, link exchanges, paid links and tools embedded with a link to your website all provide a potential opportunity to build up your search engine rating and drive quality, free and targeted traffic to your website.

Youre missing out if your business isnt online yet

You're Missing Out if Your Business Isn't Online Yet

If your business isn’t online, it should be. More and more small, medium-sized, and even large businesses are getting themselves professional-looking websites and putting their businesses online. There are many reasons why they are doing so, and there are many benefits for you to get a website and get your business online-no matter how big or small it is.
If you want people to know about your business and you want to see it expand and grow, then it’s absolutely vital to acquire a website. First of all, if your business isn’t online, it should be, because prospective clients who are searching the Internet for your products or services can find your site and your contact details online. Having a website for your business can also help “put you on the map” and spread the word about your business’ products or services. It’s also in your best interest to put your business online, as it will help to expand and enhance your client and customer base and relations as well as increase sales. Remember, having a business website is about selling your products or services online as well as marketing, advertising and promoting your business to existing and prospective customers.
In addition, it’s generally considered a professional practice to have an online presence. Your current clients, prospective clients, customers, business associates and others will actually expect your business-along with other businesses that aspire to succeed-to have a professional website. They will likely even be disappointed if you don’t have a website, and think or even tell you that if your business isn’t online, it should be. Having your business on the worldwide web makes it simple and convenient for people to do business with you in general-whether you want to promote your business, sell your products or services, provide and exchange information, improve customer service, or build up clientele.
Furthermore, if your business isn’t online, it should be because it makes a great first impression to have a website address and business e-mail on your business cards and stationary. When you pass out your business cards to friends, family, clients and customers, they will often take note of your website address, be impressed, check it out, help spread the word, and in turn help expand your business. However, it’s critical to keep in mind that it’s not enough to merely have a website-you need to have a professionally designed website that’s attractive, informative, well organized and easy to access and navigate. If a prospective client or customer with your business card checks out your website and finds a poorly done, confusing, visually unappealing site full of poor content and mistakes, this will usually create a negative first impression which can in turn hurt your business reputation.
In addition, competition itself should tell you that if your business isn’t online, it should be. People who own their own businesses know that in order to stay successful, one must strive to rise above the competition. Having your own professional business website can give you that extra edge and make you stand out in a positive light.
If you’re not sure how to go about putting your business online, there are many sources of information to help you set up a website. It doesn’t have to be complicated or extremely expensive, as are the common assumptions. You can search online or in the library for information on how to create and maintain a business website, you can go through a step-by-step tutorial, you can hire a friend or family member who’s knowledgeable and skilled in this area who’s willing to do it for you, or you can hire a professional web designer.
If your business isn’t online, it should be. It’s impressive, expected, professional, helpful, resourceful and beneficial in so many ways.

Choosing the perfect mouse for your computer

Choosing the Perfect Mouse for Your Computer

Computer Mouse – it’s something you wouldn’t run away from. Instead, it is the one thing you would search for. In fact, every body is in search for a good one. And it has actually become a not-so-easy task to “hunt” for a good mouse – for your pc.
What do you look for, when you say “good computer mouse?” Often, when you buy a whole pc set, a mouse is already included. But there are others who still search for a good one.
In choosing a mouse, you must consider its compatibility with the pc and of course, with you, the user. As the technology advances, there are many types of mice to choose from ranging from mechanical (the ball-inside-type) to optical (ones that use laser to detect movement). Check the connectivity, as there are different mice with different connectivity ports: RS-232C serial port, PS/2 port and the USB.
The cordless (or wireless) mouse uses infrared and Bluetooth devices to receive and send signals. The advantage of cordless mouse is that the user wouldn’t have to deal with messy wires. It is necessary though, for the pc (or laptop notebook) to have a Bluetooth or infrared capabilities. Also, most cordless mouse require batteries to operate.
Use the foot mouse when you do not want your hands to get off the key-board. This unusual idea was prompted by Hunter Digital, for the purpose that both hands can continually work on the keyboard while the foot can simultaneously move the mouse.
The touchpad (or glidepoint) is a usual input device found on laptop notebooks, and portable PCs. This built-in mouse and mouse pad is operated by the fingers gliding along the pad which sends signals to the censors and eventually moves the cursor. Like a normal external mouse, the touchpad also has two buttons which you can click to access icons, buttons and tabs.
The intellimouse, which is also known as the scroll mouse has become the standard mouse that comes along with the PC set. It has a “wheel” in between the two buttons that can be used to scroll up and down on the window. You don’t have to point and drag on the vertical scroll bar which is usually at the side of the window. On some programs, the wheel can be used to open a link in tab.
Normally, the ball of the mouse is found inside the mouse. However, the trackball mouse has the ball on top of the gadget. This reduces the movement of the wrist of the user. The fingers or the thumb are used to move the ball that prompts the cursor to point at an object in the screen.
The trackpoint is another built-in device found inmost laptop notebooks and portable pc. It is a subtle, almost like a pencil eraser isometric joystick located between the letters GH and B. It enables the user to navigate the cursor without removing his hands on the keyboard. The two buttons of this joystick are found under the spacebar.
You must choose a mouse in which you, the user, will comfortable using. It would be best to check for the following in choosing a mouse:
Find a mouse that is as flat as possible and that would fit just right in your palm. This would reduce wrist extension.
Find a mouse that would easily glide as you prompt it. This way, you can reduce tension in your wrist and you can prevent restrictions in the circulation of blood. Remember, it is in your wrist where your pulse is–it should have a relaxed and free flow of blood to avoid injuries.
It is also beneficial to find a mouse that easily be configures to a left or right hand usage. This way, should your other hand be tired, you can shift the work to the other and give the former hand a little rest.

The importance of usability in web design

The Importance of Usability in Web Design

No matter where you look these days, different designs for websites are starting to become more popular. Even though there are website designs out there right now that have certainly done a lot to forward the case for interesting and innovative new designs, there are still some core principles that remain at the heart of every good website. One of these core principles is the principle of usability, something that is always going to be hip in web design. Some people have problems grasping this concept. For those people, this article should prove helpful.
What is Usability?
This is a question that people ask all the time. People tend to be familiar with visual attractiveness and general content, but usability is a concept that most people don’t think about (if at all) until the end of the actual design process.
To put it simply, usability refers to the idea of how the website is used by users. In other words, if a user can come along and use your website easily, you have a high usability rating. If, on the other hand, it is rather difficult to use your website for the average new user with an average level of modern internet knowledge, your website will not have a high usability rating in the slightest.
We have all been to websites that had us wondering exactly what the creator was thinking when they made the navigational buttons for them. We have all also been to websites that were absolute delights to navigate because of how conceptual and intuitive the entire interface and interactive element actually was. For that reason, everyone that has ever surfed the internet has a general level of understanding and sympathy for the struggles that people go through when trying to create websites with high usability.
The Importance of Usability
There are some people out there that would argue quite vehemently that usability is something that is not really that important. In fact, there are people that still make their living through the creation of thousands of different Adsense pages in the hopes that they can make a few pennies per page per day and have that amount add up to something impressive when all of the different websites are added together. These are people that are not interested in usability, but rather just impressions and clicks.
At the end of the day though, the internet is moving away from these people. The web 2.0 revolution has made interactivity one of the biggest elements of the average new internet site today. If you want people to keep coming back to your site, you need to make your site usable. If you want to make money off the internet these days, you need to have a site that people can keep coming back to. That is essentially the way the internet works these days and you are either going to adapt to it or your business is going to die off. At the end of the day, it really is just that simple.