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Seo for your website

Seo 101 For Your Website

Good news! Your new website is prim and prime for search engine optimization. Search engines work best with HTML, which is exactly the code your website uses, so you’re already a few steps ahead of the game. This article is best implemented for small to medium sized websites. Larger websites will usually need to implement much more intricate campaigns and their webmasters will have different resources in any case, so we will just ignore them for now. So here is some information on how you can promote your website:
1.   Creating a good title and description. These are called meta tags and can be seen in the source of your website. The third meta tag, the keyword meta is no longer relevant for indexing for the main search engines Google and Yahoo. Your title should be up to 60-70 characters (anything longer than that will be cut off) while the descriptions should be no longer than 155 characters (this includes spacing). Anything longer than that will be cut off with three dots. The descriptions will typically appear in search results, so take some time to write something marketing oriented, something that will draw visitors to your website and make them click on your link rather than the competitors.
2.   Researching and choosing keywords. Put yourself in your target audience’s shoes. What words or terms would they use to find you? Make a list of these words and check them out using various tools. Google trends and Google Adwords are a good place to start. Weigh the relevance of the keyword against the number of times its searched in a specific timeframe and once again, against the number and quality of the competition over the ranking for that keyword. For small to medium sized websites, I recommend you choose between 3-7 keywords and focus on them. Also, make sure you have a certain amount of texts on your website. Adding at least 400 words to your home page and another 200-250 words to the rest of your website is recommended.
3.   Don’t Spam. Don’t overuse the keywords. The best way to use them is the most natural as an organic part of your content. To give them a push, integrate them into your description and title, use them in your headers, but don’t spam. Overusing them will deteriorate the quality of your texts and the quality of your website, and this will have a much greater impact, a negative one on your ranking as well.
4.   Understanding Page Rank. The page rank was given its name after Larry Page who is one of the originators of Google. The page rank is determined by a series of algorithms and criteria which I won’t get into in this guide, but I will say that it is an assessment by Google of the importance of the web page. Page ranks vary from 0-10, while 10 basically belongs to Google. Wikipedia and the Apple site for example, have a 9 page rank. Links are a critical part of building a page rank. The more inbound links you have pointing at your website, and the better their sources, the more link juice you’ll be getting. This means, that if you have a link from Wikipedia or some other website with a high page rank it will be worth more than a link from an unimportant web page. Links that are used often will also matter more than an unused orphaned link. Using the same logic, if you use a link farm and link to your website from it, it will probably not benefit your web page ranking.
5.   Create a flat architecture. Try to use as few layers as possible. If you’ve managed to get a good page rank for your homepage it will trickle down to the second and third layers. Try to create a situation in which any page on your website can be reached with a maximum of 3-4 clicks. This is also good for your users.
6.   Refresh your content. The more activity on a page, the better. Google (and the other search engines) assume that it is an active and relevant page and it will improve your ranking. The more you refresh your page the more often Google will visit your website and crawl it.
7.   Anchor Links. By using links anchored in texts you are informing Google what your website is about. For example, I could write, if you want free website templates visit GlobalTemplates, you’ll find some great templates there. The best links are anchored in the text as part of a paragraph. This is because Google assumes they have the highest relevance.
8.   Not happy with how long its taking Google to index you? Submit your website manually. You can submit your website manually to both Google and Yahoo. To submit your website to Google, visit this page and submit your website to Yahoo here. This will shorten the process of getting your website indexed significantly and its free!

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