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The importance of usability in web design

The Importance of Usability in Web Design

No matter where you look these days, different designs for websites are starting to become more popular. Even though there are website designs out there right now that have certainly done a lot to forward the case for interesting and innovative new designs, there are still some core principles that remain at the heart of every good website. One of these core principles is the principle of usability, something that is always going to be hip in web design. Some people have problems grasping this concept. For those people, this article should prove helpful.
What is Usability?
This is a question that people ask all the time. People tend to be familiar with visual attractiveness and general content, but usability is a concept that most people don’t think about (if at all) until the end of the actual design process.
To put it simply, usability refers to the idea of how the website is used by users. In other words, if a user can come along and use your website easily, you have a high usability rating. If, on the other hand, it is rather difficult to use your website for the average new user with an average level of modern internet knowledge, your website will not have a high usability rating in the slightest.
We have all been to websites that had us wondering exactly what the creator was thinking when they made the navigational buttons for them. We have all also been to websites that were absolute delights to navigate because of how conceptual and intuitive the entire interface and interactive element actually was. For that reason, everyone that has ever surfed the internet has a general level of understanding and sympathy for the struggles that people go through when trying to create websites with high usability.
The Importance of Usability
There are some people out there that would argue quite vehemently that usability is something that is not really that important. In fact, there are people that still make their living through the creation of thousands of different Adsense pages in the hopes that they can make a few pennies per page per day and have that amount add up to something impressive when all of the different websites are added together. These are people that are not interested in usability, but rather just impressions and clicks.
At the end of the day though, the internet is moving away from these people. The web 2.0 revolution has made interactivity one of the biggest elements of the average new internet site today. If you want people to keep coming back to your site, you need to make your site usable. If you want to make money off the internet these days, you need to have a site that people can keep coming back to. That is essentially the way the internet works these days and you are either going to adapt to it or your business is going to die off. At the end of the day, it really is just that simple.

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